excerpts, quips, and musings on the production and post-production industry, and other stuff of interest

Burning RED

It looks like someone is feeling the heat tonight. Mr. Jannard of Team RED just announced new RED camera pricing. From the post:

Now… here is the new pricing:

5K EPIC-X Brain- $19,000

5K EPIC-X Monochrome Brain- $20,000

5K EPIC-M Brain- $24,000

5K/4K Scarlet Brain- $7,950

4.5K RED ONE M-X Battle Tested- $4000 (includes CF or SSD recording module). The RED ONE is End of Life. Battle tested is all that will be available from here on out.

Due to high anticipated volumes, plan on extended response and processing times.

Dragon sensor upgrade is not included for any EPIC system purchased at the new pricing going forward. It will be a $6K upgrade.

Seems to me that RED is feeling a bit of pressure from the likes of Sony and Canon. Competition is good! Makes me wonder if Sony withheld it's pricing of the F5 and F55 to see what RED would do first. Now the ball is in Sony's court to adjust their prices accordingly. The new pricing for the RED gear is already up over at RED's website.