excerpts, quips, and musings on the production and post-production industry, and other stuff of interest

Blackmagic and The Pyramid

Grant Petty, founder and CEO of Blackmagic Design, talking about the pyramid of community, class structure, and creativity:

"Everybody analyzes this market the same - 'Ooh, it's a pyramid. The top end people are at the top end of the market, products are expensive, volumes are low. And then the bottom is a wide market but the prices are low.' I've always hated that pyramid! To me, the pyramid enforces class structure. 'I'm a poor person so I have to use sh^t, and there's nothing I can ever do about it. I'm never going to move up the pyramid because I don't have any money.'"

"My big thing is, if you don't have any money, it doesn't mean to say your brain is turned off, or you're stupid or you don't have ambition. From my point of view, you want to move up, you want to do great things. If you want to do that, you should be able to buy products that let you do that. That's how you get rid of class structure. I'm trying to remove it, and just let people be creative."

His philosophy is self-evident if you've followed BMD for any length of time. Look at their capture cards, look at their converters, look at DaVinci Resolve, look at their new Cinema Camera. All of their gear packs a whole lotta punch for a very small price. He is providing many at the bottom of the pyramid with tools that have long been reserved for the very few at the top of the pyramid. Grant Petty is try and succeeding at blowing our minds.