excerpts, quips, and musings on the production and post-production industry, and other stuff of interest

Speaking of False Metrics...

Seth Godin on Avoiding False Metrics:

At the local gym, it's not unusual to see hardcore members contorting themselves to fool the stairmaster machine into giving them good numbers. If you use your arms, you can lift yourself off the machine and trick it into thinking you're working yourself really hard.

Of course, you end up with cramped shoulders and a lousy workout, but who cares, the machine said you burned 600 calories...

A useful metric is both accurate (in that it measures what it says it measures) and aligned with your goals. Making your numbers go up (any numbers--your bmi, your blood sugar, your customer service ratings) is pointless if the numbers aren't related to why you went to work this morning.