Cut|Color|Post

excerpts, quips, and musings on the production and post-production industry, and other stuff of interest

A La Carte Pricing Wouldn't Work

According to Chase Carey, the COO of 21st Century Fox, a la carte pricing for TV channels wouldn't work.

“A la carte cable is a farce,” Carey told the Wall Street heavy audience. ”People want bundles, they just want different bundles.”

[…]

He added that the debate around a la carte is a distraction, and argued that the focus by television industry should be on improving offerings that add value to the consumer experience such as “TV Everywhere,”  which allows user to access cable via mobile devices.

“TV Everywhere is the right path, but it has been poorly executed to date,” Carey said.

Interesting. Tell me more about how I want a bundle of channels that I won't watch. At least I'll have access to all those crappy channels on my mobile device…which is really what we all want!