excerpts, quips, and musings on the production and post-production industry, and other stuff of interest

What's 4K If You Can't Deliver

And herein lies the problem for BlackMagic, summed up by Andrew over at

One final thought. These cameras MUST be delivered. Blackmagic’s reputation cannot afford another BMCC 2012 situation. If they tell their dealers and customers July, it must ship in July and ship in large quantities.

Agreed. Ship by the date set (July) and ship in mass quantity.