The thirteen-largest multi-channel video providers in the U.S., representing 94% of the market, lost a combined 345,000 net video subs in the second quarter, which is typically plagued by “seasonality” as college students and snowbirds churn out. That compares to the 325,000 subs those providers lost in the second quarter of 2012 and 2011, LRG said.
This downward trend has caused industry analysts, including Moffett Research’s Craig Moffett, to declare that cord-cutting is no longer “an urban myth.”
Apparently, ignoring the technological shift towards content delivered via the internet is starting to catch up with the industry. Analysts now embrace the existence of cord-cutters. Step 1: Acceptance.