Cut|Color|Post

excerpts, quips, and musings on the production and post-production industry, and other stuff of interest

HBO Goes Over The Top

HBO announced Wednesday that it would start a stand-alone Internet streaming service in the United States in 2015 that would not require a subscription to a traditional television service, a move that intensifies the premium cable network’s growing rivalry with Netflix.

[...]

“The tech companies of the world have turned it on faster and better,” said Jeffrey L. Bewkes, the chief executive of HBO’s parent Time Warner. “We have also had to say today, we’re also going to do it.”

Several details for HBO’s new service remain to be worked out, including what content is available, the subscription fee and the distribution models. HBO now makes its programming available over the web to paying TV subscribers through its HBO Go service. Executives said that the content available through its new online-only offering would be similar. HBO is unlikely to undercut the $15 monthly rate viewers pay to cable or satellite companies for a subscription to the service, executives said.

The question intensifies: Can HBO become like Netflix sooner than Netflix can become like HBO? Netflix pushed into HBO's territory with original series like House of Cards, Orange is the New Black, Hemlock Grove, Lilyhammer, and others. HBO now responds to Netflix by going direct to customers with a subscription (read: Netflix) plan.

I still wonder if they charge $15/month will they restrict access to older content, thereby giving the traditional HBO subscription through a telco some legitimacy for existence. Color me disappointed if they charge $15/month for just new releases or "some" of HBO's content.

More information regarding HBO's announcement from Re/code