excerpts, quips, and musings on the production and post-production industry, and other stuff of interest

Final Cut X Update - 10.1.4

Larry Jordan has a good write up on the most recent Apple FCPX update. The most recent update certainly seems aimed squarely at the high-end post-production professional with MXF support, AVC-Intra additions, and high frame rate fixes. However, his concluding section gave me the most pause:

There will be much more to come. Apple is not turning their back on the application, but releasing new updates and upgrades essentially every few weeks.

The recent growth of Premiere Pro and rapid development cycles from Adobe are an excellent incentive for Apple to keep pace. Competition is a wonderful thing.

While many can, and do, quibble with Adobe's subscription model it seems hard to deny the speed at which Adobe now moves to update and bug fix their software. That has ripple effects across the market - Avid, Apple, Autodesk have to respond to that development speed or risk losing ground. I've not hidden my support and daily use of Adobe's Creative Cloud for my post-production team, but what I support even more is the overall competition. If Adobe pushes Apple, and Apple pushes Avid, and Avid pushes Apple, that's just fine by me. We're the ones who benefit from that competition.