excerpts, quips, and musings on the production and post-production industry, and other stuff of interest

How About 4K for $3K

Blackmagic Design announced this morning that the Blackmagic Production Camera (originally slated for July 2013 release) is now shipping. If there's any consolation to shipping a product 7 months later than originally stated it's dropping $1K off the price tag once it ships. That's exactly what BMD did today.

Blackmagic Design today announced the Blackmagic Production Camera 4K is now shipping and with a new low price of US$2,995. This new low price will be available for all customers, including existing pre-orders. Blackmagic Production Camera 4K is available now from Blackmagic Design resellers worldwide for only US$2,995.

Very nice move BMD. Well played!