Cut|Color|Post

excerpts, quips, and musings on the production and post-production industry, and other stuff of interest

Google Attempts to Replace h26x....Again

Michael Murie writing for FilmMaker Magazine:

For a second time, Google is attempting to pitch a compression format as the replacement for an H.26X compressor. They tried to do it three years ago for HD video when they pitched VP8 as a replacement for H.264 and had little success. Now they’re back with a new angle: VP9 is the format for 4K, and they are putting it up against H.265, the new 4K compressor that is also referred to as HEVC (High Efficiency Video Coding). Should you care?

Here we go again....again.