Cut|Color|Post

excerpts, quips, and musings on the production and post-production industry, and other stuff of interest

Cisco Predicts Mobile Industry Grows To 10 Billion Mobile Connections

Michael Grotticelli writing for the Creative Planet Network:

The latest Visual Networking Index (VNI) on Global Mobile Data Traffic from Cisco predicts that by 2018, nearly 5 billion mobile users and more than 10 billion mobile connections will drive mobile video to 69 percent of mobile data traffic.

If this pans out, that's a mountain of data. The interesting thing to me is how the majority of data is predicted to be video. Video is on the verge of becoming the currency that corporations, brands, schools, and business talk through. Just look at the difference between some of your favorite sites from the early days of the internet through today. Media rich content (stills, audio, and video) now dominate our daily web experience.