excerpts, quips, and musings on the production and post-production industry, and other stuff of interest

Consumers Prefer Content Consumption on Their Own Terms

And in other non-shocking news reports:

No longer bound to a set TV schedule, U.S. consumers continue to choose when and where they want to watch the shows they love most, even if it's not at the exact time the program provider wants them to.

So let me get this straight: consumers want to watch what they want, where they want, and when they want? Film at 11.