excerpts, quips, and musings on the production and post-production industry, and other stuff of interest

Adobe Announces New CC Features for NAB

From Adobe's blog:

Editing and video content creation workflows are about to get easier and more exciting, with major updates coming soon to Creative Cloud, bringing more Adobe magic, expanded support for cutting edge technologies, and an even more connected creative experience. At NAB 2014 Adobe will preview the next wave of innovation in pro video, including Adobe Premiere Pro CCAdobe After Effects CCAdobe Prelude CCAdobe Audition CCAdobe SpeedGrade CC, Adobe Story CC Plus, Adobe Media Encoder CC and Adobe Anywhere for video. (See what we have planned for NAB 2014.)

Adobe TV has plenty of videos you can watch to see some of the new features in action. Scott Simmons for ProVideo Coalition has a good write-up highlighting the less glamours (but extremely helpful) updates:

Yes, the flashy new effects related additions to this updated version of PPro will get lots of press and deservedly so. Things like Master Clip Effects, After Effects text templates and built-in source clip Masking and Tracking are great additions and we’ll touch on them later. But for now … it’s these little things that many craft editors like myself will most appreciate. Under the hood changes which will make a difference in their day to day editing doldrums, much more-so than the effecty ones. These are a lot of the really nice, little updates I noticed while working with this new version.

Take a look at a write-up of all the Premiere Pro features from Adobe's blog. Adobe is very aggressively tackling the NLE market. Ever since they released CS5 (with the Mercury Playback Engine) in April of 2010 they've steadily added more and more features to all aspects of the video production apps. When Apple released FCP X in June of 2011 Adobe slammed on the gas in an attempt to take advantage of the traction lost by Apple and FCP at that time. I was among those that Adobe converted due to the limitations within FCP X at release, and the age of FCP 7. Truthfully, I don't miss FCP. Premiere Pro has proved more than an able replacement. I'm glad to see they haven't let up on adding useful, time-saving, workflow-improving features.