excerpts, quips, and musings on the production and post-production industry, and other stuff of interest

Blackmagic Pocket Camera now $495

Facing stiff competition from the likes of Panasonic's GH4 and Sony's a7S Blackmagic lowered the price of the Pocket Camera to a mere $495. Keep in mind that this camera is a MFT (micro four-thirds) mount, but has the capability of shooting in any flavor or ProRes (courtesy of the latest firmware update) as well as CinemaDNG RAW. It's also a smaller sensor than the above listed cameras with its Super 16 sized sensor (12.48mm x 7.02mm), which amounts to a nearly 3X crop factor on lenses. The crop factor gets reduced to nearly APS-C sizes (~1.7x) if a Metabones speed booster gets attached.

The Blackmagic Pocket Cinema Camera will be $495 until August 31st, 2014. I doubt they will raise the price back to the $995 after that and I’m sure it’s a marketing trick to get everyone buying quickly, but it might just work as I see the possibility of many retailers running out of stock soon.