Cut|Color|Post

excerpts, quips, and musings on the production and post-production industry, and other stuff of interest

Even Without Aereo, Those Problems Don't Go Away

Americans are still fed up with huge channel bundles, high prices, poor service and the lack of ability to watch all their shows on all their devices. That’s part of why Aereo was attractive: It offered a few dozen local broadcast channels and the Bloomberg TV financial channel on multiple devices for just $8 a month.

Industry watchers say the pay TV business must continue to evolve to win over unhappy customers, even if the nation’s top court said grabbing signals from the airwaves and distributing them online without content-owner permission isn’t the way.

”Even without Aereo, the reason people were cutting the cord, for cost reasons and so on, those don’t go away,” said Robin Flynn, an analyst with market research firm SNL Kagan.

Robin's right. Killing Aereo doesn't stop their problem. In the same way that shutting down Napster didn't help the RIAA. The problem is that technology is moving faster than these companies. And the companies want to continue to sit on their profit margins more than serve their customer base. It's only a matter of time until a company, product, or service crops up that really addresses how customers consume media (anytime, anywhere, on any device) and forces the main telcos to adapt. Or if it plays out like the RIAA, until an Apple like company throws the telcos a lifeline via an iTunes-esque software/service and then begins to shift the balance of power.