Cut|Color|Post

excerpts, quips, and musings on the production and post-production industry, and other stuff of interest

If You Don't Like The Apple Watch Don't Buy One

Best advice I've read regarding the Apple watch (which could be applied to virtually any product):

Since yesterday’s Apple announcement of the Apple Watch (or Watch or just Watch) I have seen a cavalcade of arguments against the device. This is to be expected. I’ll grant you, Apple isn’t fighting against a bunch of crappy smartphones. This isn’t some huge problem to solve, it’s more like a smoothing out of rough edges in one’s life. In a way, the benefits of Apple Watch are nuanced. This is good.