Cut|Color|Post

excerpts, quips, and musings on the production and post-production industry, and other stuff of interest

Where the 7D Mark II Fits

Despite having used a 7DmkI for 3 years, it is clear to me that the 7DmkII is not a portrait focused camera. If you read the announcement and specifications, it is obvious the rumor mill had been correct regarding one main theory about Canon’s intentions with the 7DmkII: It is clearly designed for sports and event photography mainly. You can candidly call it a baby 1D, perhaps, but reading up on the 7DmkII’s specifications clearly shows a camera body that was designed for action, wildlife, sports, and events. Canon even excitedly compares it to the 5DmkIII, and state that the new 7D is ideal for weddings.

This is what Canon built the 7DII for - sports and event photography. It's not your next video camera. It's not your 4K monster. It's not your lowlight video king. It's not your super cheap, Super35 high-end codec camera. It's a DSLR! Period. Remember those....the ones that take pictures? And it takes pictures of fast moving objects while tracking them and keeping them in focus!

Take a look at some of the specs: 65 point AF, built in intrevalometer, 10fps (31 RAW and over 1,000 JPEG as long as your card is fast enough to write the data), automatic lens distortion correction in-camera, GPS, weather-sealed aluminum body, and a completely revamped and upgraded metering system. These are features video guys/gals don't care about. Action photographers do. This camera makes a legitimate swipe at the Canon 1D X and Nikon D4S for a third of the price (yet, there are still reasons why a photographer might want a 1D X or D4S over a 7DII).

If Canon wanted to announce a new video camera, DSLR or not, it had NAB in April or IBC last weekend in Amsterdam. But they didn't. They announced the 7DII at Photokina, a photography show. That should say a significant something about where they intend to position this camera in their lineup.

Read the specs and press release for Canon's 7D Mark II here.