Cut|Color|Post

excerpts, quips, and musings on the production and post-production industry, and other stuff of interest

Everyone in the TV Business Should be Reevaluating How Important the Broadcast Business Is

“Everyone in the TV business should be reevaluating how important the broadcast business is,” media analyst Rich Greenfield told me this week in a post-Emmys discussion. “Everyone sees that behavior is changing. Either you should be exiting the TV business, or driving reverse retrans fees dramatically higher – taking dollars from the TV stations.”

While hyperbolic there's still a nugget of truth contained in here. Broadcast viewership tends to be declining, but this trend isn't linear, meaning it can change. The cries about broadcast or cable dying seem reminiscent of pundits decrying the end of cinema because TV was invented. Cinema didn't dye or fade to black, it adapted to the culture and became something different. I fully expect broadcast and cable TV to do the same in the face of mobile users and incumbent Internet giants—Netflix, Amazon, Twitter, Facebook, Apple.