Cut|Color|Post

excerpts, quips, and musings on the production and post-production industry, and other stuff of interest

Canon 5D Mark IV

Northlight is reporting they’ve been told that the EOS 5D Mark IV isn’t scheduled to be announced until the fall of 2015 at the earliest, and that we won’t be seeing it until the EOS 5DS/5DS R are shipping in reasonable numbers. It was interesting that they also mentioned that current EOS 5D Mark III sales are still good and that may delay the release of the EOS 5D Mark IV until after the EOS-1D X Mark II is announced. It sounds like this has yet to be decided.

If true, I find that very interesting, particularly that the "Mark III sales are still good." While many people bag on Canon's lack of "innovation" (I'm looking at you EOSHD.com) their products sell well to many segments - photo, video, news, cinema, etc. While I also hope Canon releases some face-melting cameras this year, they are a business. And if their products are selling well it's understandable that they may delay an announcement for a replacement product to avoid the Osborne effect.