Cut|Color|Post

excerpts, quips, and musings on the production and post-production industry, and other stuff of interest

C300 Mark II Likely To Cost More Than Sony FS7

In regards to the upcoming NAB 2015, here's a nugget from Canon Rumors:

This will be the star of Canon’s show. It will shoot 4K and you can also expect some minor ergonomic changes. We also think that it’s going to cost more than Sony’s FS7.

Unfortunately, I think this is completely accurate. While the C300 Mark II should only cost $8K, like the Sony FS7, I'm guessing it'll cost closer to $10K or even $12K (or $16K as announced on April 8). Reason being: I don't think Canon believes the FS7 to be a competitor to this camera. I can see why Canon would believe this, but in the marketplace the consumer sees these two cameras as in the same class, even if the manufacturers do not.

I think this line of reasoning is further supported if you look at Canon's current price breakdown pyramid for their Cinema EOS lineup (current mark down pricing is listed below):

Canon C100 Mark 1 - $2,999 (link)

Canon C100 Mark II - $5,499 (link)

Canon C300 Mark I - $6,999 (link)

Canon C300 Mark II - $15,999 (link) - updated after Canon announcement

Canon C500 Mark I - $15,999 (link)

Canon C500 Mark II - $19,999 or $24,999 (speculative)

I also wouldn't be surprised for Canon to pull a page out of Apple's iPhone playbook and continue to sell the previous version of their Cinema EOS camera at a reduced price. That would allow Canon to sell a Cinema EOS camera at nearly every price point. And if there's one thing that Canon (and Apple) is good at it's providing a product offering at nearly every conceivable price point (specs are different story!). If the product pyramid that I've outlined above holds that would allow Canon to sell a camera as inexpensively as $3K and as premium as $25K.

Additionally, if you're in the market for a great 1080p camera the original C100's and C300's are absolute steals at those prices. Since 98% of projects today (2015) are finished and presented in HD 1080i/p, those cameras will still get the job done well for the next several years. I have no intention of giving my EOS cameras up at this point, and may even add an additional one soon!