excerpts, quips, and musings on the production and post-production industry, and other stuff of interest
This camera from Arri will finish off what was left of RED in Hollywood. The previous case for RED was the ability to fly their camera body on a variety of drones, jibs, and rigs. Now if a director is shooting on Alexas or Amiras (and who isn't in Hollywood?) and need to get a mobile shot or into a tight space they're going to grab the Mini, not the RED.
Further irony that this Arri announcement came on the heels of RED's Weapon camera upgrade announcement. I doubt that's a coincidence.
TIP: ShotOnWhat is a great resource if you're curious about what camera was used on a given movie.
Larry Jordan has a good write up on the most recent Apple FCPX update. The most recent update certainly seems aimed squarely at the high-end post-production professional with MXF support, AVC-Intra additions, and high frame rate fixes. However, his concluding section gave me the most pause:
While many can, and do, quibble with Adobe's subscription model it seems hard to deny the speed at which Adobe now moves to update and bug fix their software. That has ripple effects across the market - Avid, Apple, Autodesk have to respond to that development speed or risk losing ground. I've not hidden my support and daily use of Adobe's Creative Cloud for my post-production team, but what I support even more is the overall competition. If Adobe pushes Apple, and Apple pushes Avid, and Avid pushes Apple, that's just fine by me. We're the ones who benefit from that competition.
I can only imagine the outrage that will ensue the day that FCP 7 no longer runs on the newest Mac OS. Never mind the fact that FCP 7 is now 3.5 years (and counting) beyond its supported shelf life. It was EOL'ed June 2011. As a corollary, if you're still using FCP 7 it's time to move on - Avid, Adobe, Autodesk, and Apple all have excellent software options.
I think you could also say how well designed, both ergonomically and technologically, the C300 is, that even after 3 years of being on the market it still sells/rents so well. As a corporate video pro the C300 is my preferred camera for shoots. I can shoot outside in bright daylight, inside in a dimly lit environments with minimal extra gear (rigs, recorders, XLR packs, screens, etc.). Everything I need to pull of a quick shot is onboard the C300 from Day 1. Even today in the growing world of 4k this and 4k that, the C300 still creates a crisp 1080p image that I turn to time and again for my day-to-day work.
That said, there are more and more cameras that are starting to look appealing to me (none of which are DSLR based cameras). Specifically, the Sony FS7, when it ships, looks like another winner for cinema, corporate, or event shooters. The XAVC codec continues to get praise from every corner of the industry. Sony may have finally produced a camera "for the rest of us" in the FS7 for around $8K according to pre-order pages.
I think after 2019 is a good guess for when h.265 starts to become ubiquitous (though the new iPhone 6 and 6 Plus will feature h.265 encode/decode for FaceTime, see tech specs under "Video Calling"). The software for content creators has to begin incorporating it, and then consumer devices have to incorporate a h.265 decoder processor on their devices - TV, cell phone, tablet, game console, etc. And until HEVC gains significant consumer-level device traction you can bet there will be minimal consumer-level adoption of 4K/UHD.