This could radically transform post-production. As cameras get more and more data rate intensive with HDR, UHD, 4K or higher resolutions our ability to access that data quickly for realtime playback becomes an ever increasing challenge. This could provide both speed and size flexibility for post professionals.
excerpts, quips, and musings on the production and post-production industry, and other stuff of interest
I run both at my shop and they each have distinct advantages (the 5K Retina screen is gorgeous). It's always a trade-off between speed and cost. The faster you want to go, the more money it's going to cost. For many of today's task an iMac is a great machine. But if you need the horsepower for transcoding you're not going to beat a Mac Pro.
It's a MacBook. Not a MacBook Pro. This machine is for general, simple computing tasks - Word Processing, Facebook, Twitter, online shopping, etc. It is not meant for heavy computational tasks, like photo/video editing, color grading, compositing, or audio production - it has an Intel Core M processor and integrated Intel HD Graphics 5300 GPU for crying out loud. Those aren't powerful chipsets. If you need a lightweight, ultra portable machine that lasts all day and has an absolutely gorgeous screen...this is your machine!
If you've not had a chance to see Frame.io's software teaser then you're missing out. If you've ever had to use a combination of Dropbox, Vimeo, YouTube, and e-mails to sort out review & approval from clients or co-workers then this product may scratch your itch. The product is still in private beta, but a public beta is just around the corner. Pricing has yet to be announced.
Netflix updates their ISP speed ratings monthly. It's a fascinatingly awful picture of just how poor our speeds are here in the States. Enjoy the bitter reality:
Apple introduced another codec to the ProRes family last week, ProRes 4444 XQ. This codec is geared towards high-end visual fx as the codec supports 12 bits per image channel, 16 bits for the alpha channel and carries a data rate of about 500mbps for 1080p30. From Apple's White Paper:
This is welcomed news for vfx pros in a ProRes-centric workflow. However, I would imagine most doing work at this level are in a DPX sequence workflow. But having the additional option may prove to be helpful for some shops.