excerpts, quips, and musings on the production and post-production industry, and other stuff of interest

Moving From FCP to PPro

Meagan Keane of Adobe interviews editor, Andrea B. Scott, on the 2015 Sundance Film Festival documentary "Fresh Dressed"

Adobe: Which features of Adobe Premiere Pro CC were most useful?

Scott: Certain aspects of working within the timeline are much easier than with Final Cut Pro. Even small things are really nice, like the ability to hoverscrub through the footage. Another helpful feature of working with Premiere Pro CC is its ability to work with different codecs in the timeline, without worrying about transcoding.

I'll continue to say it: all modern NLE's are capable of producing high-quality content for broadcast television or film. Apple Final Cut Pro X, Adobe Premiere Pro CC, and Avid Media Composer all have the ability to cut your story and cut it well. The difference is in the user and which product makes the most sense for a given workflow. Stop the nonsense about whether not NLE is faster than that NLE, or if <fill in the blank> NLE is "pro"...they are all capable choices in the hands of the right person.

Why Don't Developers Spend More Time Fixing Bugs

One of the complaints I hear frequently is: “Why don’t developers spend more time fixing bugs and less time adding new features?” And the answer is: They can’t afford it. Finding and fixing bugs is ridiculously time-consuming and often isolated to specific systems or system configurations. Fixing bugs is necessary, true; but really, really difficult. And we all expect that upgrades to fix bugs will be free.

And therein lies the rub. We want bugs squashed, but we don't want to pay any money for it (historically we've never had to pay for bug fixes). However, as this digital age continues to "grow up" business models have to adapt.

While Larry's post isn't directly aimed at Adobe's CC model it certainly has that in view. Subscription based software is actually moving through all the major media players, save for Apple who doesn't need to move to that model because their money is made from hardware sales (iPhone, iPad, Mac, etc).** But Adobe, Avid, Autodesk, Red Giant, and the Foundry have all moved towards subscription plans for either outright use or maintenance packages.

** You could also make a case that Blackmagic Design won't move towards subscriptions because they also generate a substantial portion of their income from hardware sales. With their ever broadening line of cameras, routers, converters, and switchers software just becomes an add-on that is used to entice a consumer (licensed version of DaVinci Resolve given out with any camera purchase). 

Adobe Doubles Down on Lightroom

Put simply we’re doubling down on our investments in Lightroom and the new Creative Cloud Photography plan and you can expect to see a rich roadmap of rapid innovation for desktop, web and device workflows in the coming weeks, months and years. We also continue to invest actively on the iOS and OSX platforms, and are committed to helping interested iPhoto and Aperture customers migrate to our rich solution across desktop, device and web workflows.

As I mentioned earlier, if you're not an Adobe Creative Cloud user for Lightroom/Photoshop there's never been a better time to start.

Apple Kills Aperture Development

If you watched Apple's 2014 WWDC presentation then you probably saw this one coming. Apple is ending development of Aperture and iPhoto for OS X. The new app Photos is scheduled to replace the professional and consumer apps. From Jim Dalrymple of The Loop:

Apple introduced a new Photos app during its Worldwide Developers Conference that will become the new platform for the company. As part of the transition, Apple told me today that they will no longer be developing its professional photography application, Aperture.

“With the introduction of the new Photos app and iCloud Photo Library, enabling you to safely store all of your photos in iCloud and access them from anywhere, there will be no new development of Aperture,” said Apple in a statement provided to The Loop. “When Photos for OS X ships next year, users will be able to migrate their existing Aperture libraries to Photos for OS.”

You can add this to the growing line of professional apps that Apple has killed off without warning for users - Shake, Final Cut Server, Final Cut Pro 7, DVD Studio Pro, etc. It's one of the reasons that I am not a skeptical Apple software users. Any Apple software I use I do so with the intent of not marrying myself to it because inevitably Apple will pull the rug out from under you.

At least this time it appears that Apple will give users a way to migrate their libraries from Aperture to the new Photos app. Something I wish would've been allowed when FCP X was released in 2011.

This is also a great time to add, if you're not a Lightroom CC user there's no better time to join up!

Creative Cloud Isn't All Rainbows

Scott Simmons writing for ProVideo Coalition:

What Adobe needs is some type of fail-safe to allow users to, at the very least, get in and launch their apps for a 24, 48, 72 hour period when something like this happens. If you’ve ever signed up for 2-step verification for any of your online services you might have gotten a secret verification code to use in the event one of your verification methods isn’t available, say if you lose your cell phone. Supplying something similar to Creative Cloud users might ease the fears that were caused by this recent outage. This option has been discussed before and was, of course, discussed again. I can’t image the Creative Cloud ever staying down for an extended period of time as Adobe has bet the farm on this new business model and they want it up and operational more than anyone. But some failsafe would be great for the customer. If their servers are down you might not be able to access your fonts or sync your settings but at least you’d be guaranteed the ability to launch an app and work.

By now I'm sure you've read or experienced the Adobe Creative Cloud meltdown that happened last week. Scott has a good, fair-balanced look at the problem. I too agree with him that Adobe needs a fail-safe in place for when (not if) this happens again. Technology will always malfunction at some point and typically it seems to happen when you need it just work. So building in some sort of safeguard so that when their servers go down (for weather, maintenance, outside hackers, etc) there is still a mechanism in place for users to login and get to work (though the CC services like fonts, or files won't be available).

I didn't experience any problems during the Creative Cloud outage. We have 4 machines running CC and none of them reported any problems last week. I'm very sorry for those that did though as that can be costly both financially and for your reputation.

I did, however, chuckle over Scott's "if you have a few hours to kill" jab at the Creative Cow forum entitled "Adobe Creative Cloud: The Debate Forum." But he's right! If you want to waste some time read those threads...