excerpts, quips, and musings on the production and post-production industry, and other stuff of interest
This creeping development has been one of the underlying themes of modern American media and cultural life. Once upon a time, all video in the home, save for public television, was ad-supported -- even most ticket-supported movies were designed for ultimate television consumption and advertising payoff. Then came the VCR, premium pay television, DVDs, piracy, DVRs, streaming. Suddenly, a sizable part of video consumption was ad free. What's more, cable, by providing a revenue stream hooked to subscriber payments, started to wean content makers and distributors, in addition to audiences, off of advertising.
But we are arriving, ever-faster, at a new normal: a world, practically speaking, without advertising on television programs — in effect, the end of advertising as we know it.
I would like to know what world Mr. Wolffe is living in where advertising ends. Maybe he has not watched broadcast television, cable television, the Super Bowl, or visited Google, Facebook, Hulu, or YouTube in the last 5 years. And...oh yeah...there's also this just in. There is currently no world which exists that doesn't have advertising all over it.
February movies are bad. Filmgoers know it. Movie executives know it. The industry reserves its most promising films for the holidays and summer, when consumers have the leisure to watch them, and the real stinkers for February. Just how bad are these February movies? We’re too afraid to watch them ourselves, so we looked at the Rotten Tomatoes scores of every movie making more than $1 million in the domestic box office since 2000, grouped the movies by month of release, and averaged the scores. Here’s what we found:
Looks like January, August, and September aren't far behind February for overall suck-factor. Anecdotally, my February viewing experiences seem to support these findings.
According to Chase Carey, the COO of 21st Century Fox, a la carte pricing for TV channels wouldn't work.
“A la carte cable is a farce,” Carey told the Wall Street heavy audience. ”People want bundles, they just want different bundles.”
He added that the debate around a la carte is a distraction, and argued that the focus by television industry should be on improving offerings that add value to the consumer experience such as “TV Everywhere,” which allows user to access cable via mobile devices.
“TV Everywhere is the right path, but it has been poorly executed to date,” Carey said.
Interesting. Tell me more about how I want a bundle of channels that I won't watch. At least I'll have access to all those crappy channels on my mobile device…which is really what we all want!
Here's your Monday morning funnies: If you haven't seen this Blackmagic spoof, take 54 seconds out of your day to enjoy it (especially if you've ever pre-ordered a BMCC, a BMPC, or a BMCC 4K):