Cut|Color|Post

excerpts, quips, and musings on the production and post-production industry, and other stuff of interest

Try Before You Buy AJA CION

If you're interested in the AJA CION then you may be in luck. AJA is running a promotional program to push the camera into the hands of the production community. If you fill out a short questionnaire and submit that to AJA they'll determine if your project meets the criteria for them to loan you a camera (and some corresponding gear) for your shoot. 

Ready to try the CION production camera on your own shoot?

Simply fill out the form below to start the application process. Your application will be reviewed by AJA, and if approved, you’ll be notified when to expect delivery of your loaner CION camera and associated accessories. We will begin the approval process soon!

Once you receive your CION camera you’ll be able to see for yourself the cinematic, film-like quality of CION.

Please note that the #TryCION program is currently available in North America only. Be sure to read the details of the program at the bottom of this page.

You can check out AJA #TRYCION program here.

Moving From FCP to PPro

Meagan Keane of Adobe interviews editor, Andrea B. Scott, on the 2015 Sundance Film Festival documentary "Fresh Dressed"

Adobe: Which features of Adobe Premiere Pro CC were most useful?

Scott: Certain aspects of working within the timeline are much easier than with Final Cut Pro. Even small things are really nice, like the ability to hoverscrub through the footage. Another helpful feature of working with Premiere Pro CC is its ability to work with different codecs in the timeline, without worrying about transcoding.

I'll continue to say it: all modern NLE's are capable of producing high-quality content for broadcast television or film. Apple Final Cut Pro X, Adobe Premiere Pro CC, and Avid Media Composer all have the ability to cut your story and cut it well. The difference is in the user and which product makes the most sense for a given workflow. Stop the nonsense about whether not NLE is faster than that NLE, or if <fill in the blank> NLE is "pro"...they are all capable choices in the hands of the right person.


Amazon Studios Looks to The Big Screen

The media production arm of the e-commerce giant will produce and acquire up to 12 original films a year that will premiere on Prime Instant Video 4 to 8 weeks after their theatrical debut. This is a much shorter time frame than the typical 39 to 52 weeks it takes for movies to make it to a streaming platform.

This story got buried in my notes. Amazon announced this back in January, and if you take a look at Prime Instant Video you can see they've started to make up ground on their competitors for recent content.


Arri Alexa Mini Announced

What an unfamiliar sensation to write the words “lightweight” and “ARRI” in the same headline. But here it is: Camera manufacturer ARRI just surprised us with the announcement of a new cinema camera: The ARRI ALEXA Mini. A small and lightweight, carbon fibre version of their hugely popular ARRI ALEXA cinema camera.

This camera from Arri will finish off what was left of RED in Hollywood. The previous case for RED was the ability to fly their camera body on a variety of drones, jibs, and rigs. Now if a director is shooting on Alexas or Amiras (and who isn't in Hollywood?) and need to get a mobile shot or into a tight space they're going to grab the Mini, not the RED.

Further irony that this Arri announcement came on the heels of RED's Weapon camera upgrade announcement. I doubt that's a coincidence.

TIP: ShotOnWhat is a great resource if you're curious about what camera was used on a given movie.


Atomos Shogun Release Delayed

We know that the cornerstone of our success in the last 4 years has been delivering the technology professionals need at the right time & price without any sacrifice for reliability & performance in the field. So while we feel everyone’s pressure to have Shogun available, we refuse to release a single sub-standard Atomos feature. We will not treat our community of users as Beta testers and will not release the Shogun until the standard we are famous for has been met.

Well if that isn't a shot at Blackmagic, specifically, and RED more generically then I don't know what is! Though I appreciate them taking the time to perfect the firmware...whether or not they achieve that remains to be seen.


Competing for Your Most Valuable Resource

Philip Hodgetts in regards to Twitch (it's like YouTube for video games):

Watching game play has become a huge audience, with very low production costs. While it’s not traditional production, the time spent watching gamers play video games, erodes the time available for other forms of entertainment, specifically films and television!

I think this concept stretches to many different mediums now. Your Xbox, iPhone, AppleTV, Roku, traditional broadcast TV, cinema, Redbox, YouTube, Twitch, Twitter, Facebook...they are all competing for your most valuable resource - your time. We all have the same amount of hours in a week and how we chose to spend them means we're choosing one medium/format over another.